Privacy notice
​Last Updated: 23 02 2026
​At Alterna tours, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you book a tour or visit our website.
​1. Data Controller
​The entity responsible for the treatment of your personal data is [Alterna tours], located at [Ures 28, Roma Sur,CDMX, Mexico ]. You can contact our Data Privacy Officer at [alternatoursmexico@gmail.com].
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​2. Information We Collect
​To provide our high-quality tourism services, we may collect the following information:
​Identification Data: Full name, age, gender, and nationality.
​Contact Data: Email address, phone number, and hotel/lodging address in Mexico City.
​Payment Data: Credit/debit card details (processed through secure, encrypted third-party gateways).
​Special Requirements: Food allergies, medical conditions, or mobility restrictions (collected only to ensure your safety during tours).
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​3. Purpose of Data Processing
​We use your information strictly for the following purposes:
​Primary: Processing bookings, confirming tour logistics, and providing customer support.
​Safety: Sharing necessary details (like names) with insurance providers or transport authorities if required by law.
​Communication: Sending updates regarding your specific tour or responding to inquiries.
​Secondary (Optional): Sending promotional offers or newsletters. You may opt-out of these at any time.
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​4. Data Transfers
​We do not sell your data. We only share your information with third parties when strictly necessary for your service, such as:
​Hotels or transport companies for pick-ups.
​Ticket offices (e.g., INAH for Teotihuacán or the Frida Kahlo Museum).
​Legal authorities if required by Mexican Law.
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​5. ARCO Rights
​Under Mexican law, you have the right to Access, Rectify, Cancel, or Oppose (ARCO Rights) the use of your personal data.
​To exercise these rights, please send a written request to [Email Address] with your full name and the specific action you wish us to take. We will respond within 20 business days.
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​6. Security Measures
​We implement administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use. All online transactions are processed via SSL (Secure Socket Layer) encryption.
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​7. Use of Cookies
​Our website uses cookies to improve your browsing experience and analyze site traffic. You can disable cookies in your browser settings, though some features of the booking engine may not function correctly.
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​8. Changes to this Policy
​We reserve the right to update this Privacy Policy to reflect changes in legal requirements or our service offerings. Any changes will be posted on this page with an updated "Last Updated" date.